About

Su:m37 is a naturally fermented skincare brand that contains the vitality of nature.

The waiting begins. Under controlled temperatures, unblemished natural materials that have been carefully selected are allowed to ferment, passing four seasons. Throughout the one year, within an environment where temperature is maintained at 37˚C equivalent to that of the human body, a safe yet potent life force with vast and amazing skincare efficacy develops.

Our Approach

More than 80 seasonal plants are gathered every season. Different parts of the plants such as roots, stems, leaves, flowers, seeds and fruits are selected to be separately fermented in su:m37˚’s Natural Fermentation Research Institute, located in an area without large-scale commercial activities within a 10km radius in Gangwon province, boasting of clean air and water.

After 365 days of wait in controlled conditions of temperature (at optimal 37˚C), light, sound, water, soil and air, only the best ingredients that are good for the skin are filtered out to create Cytosis®, the essence of su:m37˚

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Our Products

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Secret Essence

Representing su:m37°, Secret Essence is a fruit of natural fermentation technology. Natural fermentation technology that has been further upgraded based on rhythmic fermentation with natural flow of light and sound makes it possible for Cytosis®. Experience the secret of beautiful skin from the inside with newly updated Secret Essence

Secret Programming Eye Cream

Natural fermentation ingredients of this eye care cream, which has matured for a long time, resolves the three worries of eye rim skin by strengthening the skin firmness and vitalizing and firming the skin around your eyes.

Secret Programming Mask

Around 88 natural fermentation ingredients and cytosis are contained to charge skin nutrients and moisture in a short time

Secret Repair Toner

This elasticity toner penetrates into the skin deeply like a gel essence and activates the skin elastic band

Secret Repair Emulsion

This elasticity emulsion consists of skin-friendly ingredients which adhere to the skin and deliver an abundance of nutrition to the skin

Secret Repair Concentrated Serum

This highly concentrated serum perfectly restores the elasticity in the skin.

Secret Repair Concentrated Cream

An anti-wrinkle cream that provides layers of skin protection to quickly recover skin elasticity

Secret Repair Concentrated Eye Cream

This eye cream forms a dense elastic barrier upon application. It softly embraces the skin around the eyes and penetrates deep to activate elastic band within the skin

White Award Micro Whipping Deep Cleansing Foam

Mild nature-based cleansing ingredients allow safe cleansing with soothing effects

White Award Micro Clear Toner

This toner removes impurities, brightens skin, and provide hydrating effects. Skin has a silky texture after use.

White Award Moisture Balancing Emulsion

Mild brightening emulsion for the perfect ratio of oil and water in skin. It contains natural fermented moisturizer that holds moisture longer, softens the skin, and boosts the effects of the following skincare products

White Award Ultimate Whitening Spot Essence EX

Essence that removes blemish and contains 3 times more  NAPS(N-ACETYLPHYTOS-PHINGOSINE) compared to other White Award products.

White Award Ultimate Whitening Ampoule in Cream

Unique cream with highly purified and concentrated brightening ingredients condensed in pearl capsules. Contains highest amount and most effective Micro Fermented Pearl ProteinTM  in White Award line. To use, mix pearl capsules with cream.

White Award Ultimate Regenerate Whitening Night Ampoule

Brightening ampoule for night time use, formulated with Lily and White Mushroom that have powerful brightening effects. Ampoule forms moisture coating barrier to repress melanin production more effectively during night time (golden time).

White Award Luminous mask

This skin-brightening mask provides an intensive care for aura-core zone, giving another layer of luster to your skin.

White Award De-Purifying Clay Sheet Mask

Clay sheet mask made from Canadian Glacial Clay creates bright complexion by delivering excellent deep cleansing, removing micro-dust, dead skin cells, blackheads and impurities inside pores. It also contains Micro Fermented Pearl ProteinTM  for anti-aging and brightening effects.

White Award Uptoning Shield Master Sun Block

5-in-1 mile brightening sunblock that blocks UV rays using formula blended with natural micro-organism.

Bright award bubble de-mask

Three-in-One effect facial mask; brightening, deep pore cleansing and skin smoothing

Bright Award Enzyme powder wash

This powder-type cleansing foam contains acaiberry, rice extracts, and enzymes, which removes skin impurities for crystal clear and bright skin.

Water-full Deep Hydrating Gel Mask

Fermented bamboo sap of this moisture gel mask provides your dull skin with ample moisture and keeps it moist all the time. This mask is excellent in moisturizing by covering your face without gaps. Gel with its fermented ingredients reacts to skin temperature and is melt down into your skin, thereby being completely absorbed.

Water-full Rebalancing Gel Lotion

This gel-type lotion, with its refreshing finishing texture, contains enriched, fermented bamboo sap and moisturizes your skin as if a touch of water drop remains at your skin even after use.

Water-full Skin Refresher

This toner contains an ample amount of fermented bamboo sap, which is absorded instantly, calms down and moisturizes your skin.

Water-full Timeless Water Gel Cream

This gel-type cream, with its light and cool texture, provides freshness to your skin, which has become dull and tired from strong UV rays and dry surroundings.

Water-full Timeless Moisturizing Cream

Fermented bamboo sap and fermented fruit extracts moisturize your skin for a long time and protect your skin from dryness, maintaing the best condition for your skin.

Water-full Deep Effect Ampoule

Moisture concentrating program with high concentration of AquafirmTM  . Use 0.5ml both morning and night, for 5 days to completely hydrate skin.

Water-full Aqua Sleeping Pack

Moisturizing night pack that normalizes and moisturizes skin. Effectively improves aging, erythema, and dryness.

Water-full Water Gel Mist

This gel moisture mist contains fermented bamboo sap, moisturizes your skin by providing ample nutrients.

Water-full Timeless Pore Essence

Delivers refreshing pore care with moisturizing effects from fermented fruits, and contains Pine Tree Leaf Extracts to control sebum secreting enzyme activity. Creates smooth skin after use.

Water-full Timeless Water Gel Eye Lifting Essence

Gel-type eye filler that delivers 360 degree moisture wrap around the eyes for moisturized and firm skin.

Water-full CC Cushion Perfect Finish SPF 50+/PA+++

Sweat-proof correcting cushion perfect for hot, humid weather. Multi veil technology creates flawless skin, Blooming Powder removed sebum and equalises light reflection.

Time Energy Skin Resetting Repairing Serum

This serum provides energy to your skin and improves your skin condition with its refined, natural fermented ingredients and plant extracts.

Time Energy Skin Resetting Softening Emulsion

This emulsion with its soft and moist texture keeps your skin moist and smooth with its refined, natural fermented ingredients and plant extracts.

Time Energy Skin Resetting Moist Firming Cream

This cream strengthens the basic condition of your skin and keeps it moist with its refined, natural fermented ingredients and plant extracts.

Time Energy Skin Resetting Refining Toner

This toner smoothes out skin surface with its refined, natural fermented ingredients and plant extracts.

Losec Therapy Skin Softener

This nourishing skin toner provides the balance of the skin and keeps the skin clear, clean and moist

Losec Therapy Essence

This high-nutrition essence delivers the energy of fermentation to the skin for the tight and strengthened skin

Losec Therapy Lotion

This enriched nourishing cream penetrates into the skin softly, wraps the skin smoothly and fills the deep skin with nutrition

Losec Therapy Cream

This high-nutrition fermented rejuvenating cream maximizes the rejuvenating effect by using the dressing skill of treating burns

Losec Therapy Eye Cream

This high-nutrition rejuvenating eye cream is adhesively absorbed by the skin to make the skin around eyes with increased tightness and density

Losec Therapy Ampoule

The fermented nutrition and pure gold ingredients of this ampoule soothe the skin and keep the skin clear and transparent

Losec Therapy Night Gold Ampoule

Highly condensed gold ampoule that revitalises tired skin by delivering nutrients deeply into skin.

Losec Therapy Night Gold Mask

Premium night mask created by blending Roman Royal Curing fermentation recipe with gold and natural Lingzhi Mushroom. This royal homecare delivers strength to damaged and tired skin with the use of Juniperus wood massager.

Losec Therapy Night Gold Sheet Mask

Gel type mask that contains Lingzhu Mushroom Extract and pure gold for maximized night repair effects

Sun-away Baked Essence Sun

Korea's first baked sun powder formulated with Secret Essence, hypoallergenic sun block, moisturising.
Perfect as makeup base with full coverage, sebum control.

Sun-away Clear Shield Sun Stick

This portable sunscreen has strong resistance against sweat and water. It can be reapplied frequently on face and body when exposed to UV rays.

Sun-away Multi Effect Sun Block EX 

3-in-1 water-resistant sun block with brightening, makeup base, UV blocking effects. Contains strong brightening effect of NAPS.

Sun-away Cooling Watery Sun Block EX

Light, moisturising sun block with cooling effect. Powerful protection against the sun in a light, cooling, moisturising formula, no artificial whitening.

Sun-away Perfect Defense Sun

3-in-1 Water-resistant sun block that protects for longer duration with brightening, anti-wrinkle, UV blocking properties. Perfect for long hours in the sun, excessive perspiration.

Amazing Peeling Smoother

This liquid peeling smoother contains Bordeaux wine extracts full of polyphenol and organic acids and fermented ingredients excellent in removal ofdead skin cells and moisturizing and softly peels off skin surface.

All rise up In-Bloom Hand Cream

Handcream with calming and refreshing 100% natural fragrance of fully bloomed flowers.Moisturising FermTM formula maintains skin moisture, even after shower.

Air rising TF Dazzling Moist Micro Foam Cushion

Base makeup with skincare benefits, no harmful talc, light as air, superior stay-on power. Lightweight cushion foundation with Micro FoamTM that hydrates and maintains skin's optimal balance.

Air rising TF Dazzling Base

A makeup base that shines and brightens up the skin.

Air rising TF Glow Cover Metal Cushion

For glowing skin that stays fresh throughout the day

Skin Saver Essential Cleansing Foam

This liquid foaming cleanser contains hypoallergenic, botanical cleansing ingredients, which can be used even for sensitive skin, softly removes skin wastes of pores, leaves your skin moist for a long time after cleasning with its essential moisturizing ingredients.

Skin Saver Essential Cleansing Oil

This skincare deep cleansing oil completely removes makeup residue, sebum and waste in pores. Its green tea oil in its high purity and jacoba oil relax, calm down your tired skin and maintain soft moisture.

Skin saver Pure Effect Cleansing Foam

Refreshing moisturising cleansing foam with whipped cream texture. Fermented seaweed and algae moisturises deep within skin, enhances moisture holding.

Flawless Regenerating Skin

This essential toner awakens dull skin and moisturizes it with fresh finishing touch. This makes your skin flawless and full of energies.

Flawless Regenerating Essence

This nutrient serum with sticky texture gives ample fermented nutrients to dull skin, making it again full of energies and flawles.

Flawless Regenerating Lotion

This nutrient lotion provides basic nutrients to dull skin and maintains it moist and flawless.

Flawless Regenerating Cream

This nutrient cream with its sticky texture resolves complex skin problems and conveys vitality of fermentation. The cream covers tight your fragile and dull skin and maintains it flawless.

Flawless Regenerating Eye Cream

Fermented ingredients of this highly concentrated eyecream softly cover fragile and delicate eye area skin, which becomes easily even from the slightest stimulants.

Dear Flora Enchanted Lip Creamer 06Ranun Deep Pink

The most beautiful flowers in the world and Su:m37° fermented floral ingredients provide special lip care as well as vivid colors to make lips more beautiful.

Dear Flora Enchanted Lip Creamer 01Deep Rose Red

The most beautiful flowers in the world and Su:m37° fermented floral ingredients provide special lip care as well as vivid colors to make lips more beautiful

Dear Flora Enchanted Lip Creamer 02Dahlia Coral

The most beautiful flowers in the world and Su:m37° fermented floral ingredients provide special lip care as well as vivid colors to make lips more beautiful

Dear Flora Enchanted Lip Creamer 03Juliet Orange

The most beautiful flowers in the world and Su:m37° fermented floral ingredients provide special lip care as well as vivid colors to make lips more beautiful

Dear Flora Enchanted Lip Creamer 04Lisian Pink Beige

The most beautiful flowers in the world and Su:m37° fermented floral ingredients provide special lip care as well as vivid colors to make lips more beautiful

Dear Flora Enchanted Lip Creamer 05Peony Pink

The most beautiful flowers in the world and Su:m37° fermented floral ingredients provide special lip care as well as vivid colors to make lips more beautiful

Dear Flora Enchanted Lip Essential Balm

Lip balm with superior moisturisation. Formula melts into skin at body temperature, 2 times more concentrated birch sap moisturises lips up to 24 hours.

Dear Flora Enchanted Lip Essential Balm Moisture

Lip balm with superior moisturisation. Formula melts into skin at body temperature, 2 times more concentrated birch sap moisturises lips up to 24 hours.

Dear Flora Enchanted Lip Essential Balm Red

Lip balm with superior moisturisation. Formula melts into skin at body temperature, 2 times more concentrated birch sap moisturises lips up to 24 hours.

Dear Homme Perfect All-in-one Serum

Fuss-free all-in-one anti-aging serum. Gel formula melts into skin for smooth, soft finish.

Dear Homme Perfect Cleansing Foam

Double duty cleanser-cum-shaving foam. Micro-foam deep cleanses with a fresh finish.

Dear Homme Perfect Emulsion

Non-sticky highly moisturising, refreshing emulsion. Gel type emulsion that's quickly absorbed.

Dear Homme Perfect Toner

Cool moisturising aftershave. Gel type formula, easily absorbed, maximum moisture hold.

Dear Homme Perfect Sun Block

Non-sticky, water resistant sun block. Light cream sun block spreads lightly, good for leisure activity.

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Our Locations

Visit our stores today for a complimentary skin consultation. Our team of beauty experts will help you select the skincare best suited for your skin type and concerns.

Tangs VivoCity

Tangs OrchardStarting July 21, 2017

Experience su:m37º for yourself

If you’d like to discover your own pure, beautiful skin, visit one of our stores today. Our team of beauty experts will help you design a unique skin care solution to keep your skin feeling fresh and naturally healthy.

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* You agree that su:m37 may collect, use and disclose your personal data, which you have provided in this form, for providing marketing material that you have agreed to receive, in accordance with the Personal Data Protection Act 2012 and our data protection policy